We’re the only American Gem Society jeweler in the area. Why is it important to shop with a credentialed AGS jeweler? This short video explains.

Applicants should be passionate about additional credentialing coursework.

NEWS!!! We’re Growing! Join a team of talented and passionate jewelry professions!

We’re looking for full-time career professionals who love jewelry and wish to be credentialed in the industry. Send us your resume and let us know you’d be the perfect fit!

Unlike the mall jewelry stores, we have always been family owned and have proudly supported the Tuscarawas County community.

 

 

 

Rodriguez’s House of Stones is a jewelry store dating back 143 years and has been a prominent feature of New Philadelphia’s downtown. On the left, the original Alexander Building dating back to 1902. This beautiful wintry scene on the right depicts our location on the square in downtown New Philadelphia in the same building.  Photo Credit: Christopher Debevec

Our staff is credentialed by the Gemological Institute of America and we are an American Gem Society store.
It’s taken me a few days to comprehend the closing of Gasser Jewelers. It was 41 years ago when I started my jewelry career with Bob Gasser at Gasser Jewelers. The relationship between Bob and myself was more of a father-son type, especially since my own father passed away when I was just 15 years old. Bob inspired in me the passion and love I have for the jewelry industry, impeccable service an See More

Six retailers who mesmerize passersby with window displays – From INSTORE Magazine 2018

For Christmas 2017, Ian Wamboldt, store manager and creative window designer extraordinaire, used steel trees he painted white and new frame decals for the existing light boxes. “The store has a classic, even old-school jewelry look, so I try to do things that complement the fixtures and interior.” After Christmas, he transitioned all of the displays into a winter theme, which will work until the spring update. “Being a small business, there is hardly ever a large budget for displays. So whenever we get something new, I make sure we can use it somewhere else down the road.”   See the entire article HERE.

Cool Things about Rodriguez’s House of Stones – Winner of INSTORE Magazine’s America’s Coolest Store

HISTORY The jewelry business was founded by its first owner in 1877 on a corner of a prominent public square. In 1912, the illuminated “Welcome to Our City” sign was added to the roof and it’s been there ever since. The third floor of the building was home to the Elks Club during Prohibition and — because it served alcohol — was equipped with buzzers and peepholes, which remain. When Vaudeville was in its prime, W.C. Fields was a frequent performer there. The piano he played is still on the third floor.

ON THE SQUARE The walls of windows, decorated for the seasons, are a downtown focal point. But Rodriguez has extended the store’s reach even beyond the windows. Metal tables and chairs beckon to passersby, colorful flowers spill from oversize planters, and street lamps and trees create an inviting ambience. Rodriguez has installed decorative, memorial benches, too, one of which honors Doyle Stone, a watchmaker and previous owner. At Christmas time, Santa and his  sleigh add even more color to the scene. The welcoming corner is depicted on specially designed House of Stones note cards.

COME ON IN “In an industry that requires most jewelers to buzz their customers inside, our front entrance opens automatically as you walk toward us,” Rodriguez says. With its central location and free street parking, residents find it easy to stop by to chat. “You have to keep traditions going in a small town,” Rodriguez says. “I’ve inherited a legacy that’s over 100 years old.” Inside, recessed alcoves offer bridal shoppers privacy and intimacy in a town where everyone knows everyone else. In store and window displays are likely to include an unexpected twist — such as live, jewel-colored Siamese fighting fish in shallow glass bowls.

THE SHOW House of Stones is about romance, emotion and passion. “In the old days we felt we needed to educate, educate, educate,” Rodriguez says. “Now we need a different value component. We need to successfully weave education into emotion and to the intent of the event. I think of it like theater. We need to entertain the person in a way.  Everything is choreographed so that the customer interacts with several of our staff, whether they are bringing refreshments or wrapping or cleaning the jewelry. Our goal is that when they walk out of that store, they will have participated in a unique retail experience. “It’s about weaving it all in a seamless way to provide a retail shopping experience that provides lifelong memories.”